Medtech Incubator was built by people who have carried the bag, run the warehouse, recruited the distributor, and sat across the table from the acquirer. We built the platform we wished we'd had.
Medtech Incubator began in 2015 with a simple observation from decades in orthopedics and spine: great technologies rarely fail on clinical merit. They fail on execution. Small companies were being asked to build a full commercial organization before they had the revenue to support one.
So we built what our clients kept needing. That meant a logistics operation to manage inventory and consignment, a finance team to keep the books investor-ready, a search firm that knows commercial medtech talent, market intelligence to find the right surgeons and distributors, clinical evidence capabilities to win value-analysis committees, and an industry media platform to tell the story.
In 2025 we brought these capabilities together as OPTIC, the Operating Platform for Technology, Infrastructure and Commercialization: nine specialized companies operating under one standard, one process, and one commitment to client outcomes.
To be the operational platform and engine that enables medtech entrepreneurs.
Our niche is simple: we excel operationally. Strategy matters, but in early commercialization execution decides who wins.
| Typical consulting firm | changes to | Medtech Incubator |
|---|---|---|
| Delivers recommendations | Executes alongside your team | |
| Accountable for deliverables | Accountable for outcomes | |
| Generalist across industries | Specialized in medtech commercialization | |
| Starts with its service menu | Starts with your business need | |
| You manage multiple vendors | One platform, one standard, one point of accountability |
We own the work without being asked twice.
Every company is at a different stage. We adapt to yours.
We tell you what we see, including when it isn't what you hoped to hear.
We know this industry deeply, and we know there is always more to learn from the people building it.
Medtech changes constantly. So do we.
Our leadership team brings [XX]+ years of combined experience across medical device sales, distribution, operations, technology, and corporate development.
Josh Sandberg is the Managing Director of Medtech Incubator, which he built with his partners to power early-stage medical device companies. A longtime orthopedic and spine operator and investor, he is known for creative thinking that uncovers new paths to the market.
As Director and COO, Tony Passalacqua runs Medtech Incubator’s day-to-day operations so every OPTIC service delivers to one consistent standard. He also works closely with OrthoEx clients, connecting them to the broader MTI services that help them reach the U.S. market.
Lexie Hagel leads Integration, coordinating Medtech Incubator’s teams and services into one cohesive plan for every client engagement. She built the project planning systems that keep client work on schedule and make it clear who owns each task at every step of the way.
Jeff Wertz leads Development, bringing new medtech companies to the Medtech Incubator platform and helping founders define what they need to commercialize. He guides each client from the first conversation through engagement, matching them to the right OPTIC services.
Jeff Claeson leads Technology, overseeing the software, data and digital tools that power Medtech Incubator and its clients. He works across the platform to bring new technology into every engagement, from building client websites to data-driven commercial strategy.
Aaron Tabor leads Medical Science, ensuring the clinical and scientific foundation of each client’s product is strong enough to support commercialization. He guides protocol development and preclinical publications, working closely with surgeons and key opinion leaders.
Whether you need one capability or a full commercial organization, the conversation starts with your business need.